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Chow Tai Fook Expands Presence in South Korea with New Store Opening in Seoul


Chow Tai Fook Jewellery Group Limited (“Chow Tai Fook” or “the Company”; collectively with its subsidiaries “the Group”; stock code: 1929) , debut in South Korea in October 2014 with the opening of the Jeju Island Store. Following the success of the first boutique, the leading jeweller further explores the market and unveiled a new store at the Shilla Duty Free Shop yesterday.

 

The new store enjoys a prime location at the heart of Seoul, where leading international brands can be found. The Shilla Duty Free Shop has been one of the hottest shopping destinations for visitors looking for trendsetting designs, comfortable environment and friendly service. The presence of Chow Tai Fook at this iconic location underlines the brand’s vision of and achievements in expanding its global network.

 

Occupying an area of 58.31㎡, the store features walls clad in a warm, light palette that highlights the brand logo in red. The clean and contemporary décor manifests “Sincerity · Eternity”, the brand’s philosophy and value originates from 85 years of heritage.

 

The new store opened with a magnificent array of timeless designs, including the Soul‧Love Collection, Bridal Collection, Blissful Collection, Bao Bao Family Collection and Disney Collection. Platinum and gold jewellery, as well as masterpieces set with gemstones and diamonds are also available. The professional service further prefects the delightful and privileged shopping experience.

 

The Shilla Duty Free Shop

Address: The Shilla Duty Free Shop, 249, Dongho-ro, Jung-gu, Seoul

Tel: (82) 02 2230 5546

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© 2022 Chow Tai Fook Jewellery Company Limited. All rights reserved.
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