Chow Tai Fook Collaborates with MCM to
Redefine Luxury Fashion in Jewellery

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#ChowTaiFook #ChowTaiFookMCMCollection

22 October 2024 ￭ Hong Kong – Chow Tai Fook, China’s leading jeweller is proud to announce an exciting collaboration with renowned international luxury brand MCM, known for its global vision dedicated to cultural inclusion and diversity. This partnership marks Chow Tai Fook’s first-ever collaboration with an international brand and a groundbreaking combination of traditional jewellery craftsmanship and modern fashion. Together, Chow Tai Fook and MCM aim to explore fresh, modern jewellery aesthetics, bringing a diverse, cutting-edge style to the forefront.

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The Chow Tai Fook MCM Collection: A Fresh New Take on Jewellery and Fashion

Chow Tai Fook partners with MCM, a trailblazer in global fashion, in the exciting new Chow Tai Fook MCM collection. The Collection combines Chow Tai Fook’s exceptional craftsmanship in goldsmithing with MCM’s signature, diverse design elements. The Collection masterfully blends together Eastern and Western aesthetics and cultural elements, embodying the spirits of both brands while showcasing a series of unique and bold fashion statements.

The Collection’s design creatively incorporates MCM’s playful animal mascots, its iconic LAURETOS pattern, and its traditional brass plate logo. The brilliance of gold is paired with MCM’s fashion-forward motifs, creating a selection of distinctive yet timeless pieces.

The Collection features 10 gold items, each attractive in its own way. The gold charm draws inspiration from MCM’s beloved animal characters, such as the dog which symbolises love and hope, the bold and flamboyant rabbit, and the clever, free-spirited bear. Combining Chow Tai Fook’s advanced craftsmanship and sandblasting technique, these pieces are texturally rich and vividly three-dimensional. Their playful designs bring a fresh twist to traditional gold jewellery, ideal for versatile styling, whether worn individually or mixed-and-matched for a personalised look.

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Chow Tai Fook x MCM Key Chain

The gold medallion keychain draws inspiration from the Chinese zodiac dragon and incorporates calligraphy inspired by ancient Chinese oracle bone script, expressing the great ambition and majestic power of the dragon soaring high in the sky. This intricately designed piece stands out with its golden brilliance and vibrant hues, perfect as an accessory to elevate any outfit and add a creative flair to any personal style while highlighting individual taste in fashion.

The Chow Tai Fook MCM Collection fuses modern gold jewellery with international fashion, making it a perfect fit for Millennials and Gen-Z consumers who seek to express their personal tastes. Through these one-of-a-kind pieces, customers can showcase their personal style and attitude towards life.

Chow Tai Fook x MCM: A Visionary Exploration of Fashion and Innovation

This Collaboration represents not only a powerful partnership between two iconic brands but also a deep dive into the possibilities of the fusion between traditional jewellery craftsmanship with modern fashion trends. A creation combining Chow Tai Fook’s masterful craftsmanship and MCM’s trendsetting style, this Collection of jewellery is more fashionable, individualistic, and culturally rich than ever. Together, they offer an unprecedented jewellery experience that embodies the wearers’ emotions, promising exciting surprises and boundless possibilities.

The Chow Tai Fook MCM Collection will launch on October 21, 2024 at selected Chow Tai Fook offline and online stores. We warmly invite all fashion enthusiasts to visit our flagship locations to experience the fashionable allure of this new collection. For more information, please visit Chow Tai Fook eShop or follow on social media for the latest brand updates.