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Frequently Asked Questions

Do I have to register an account on Chow Tai Fook e-Shop before purchasing?

No. We now support guest checkout, allowing you to complete your purchase without creating an account. However, registering as a Chow Tai Fook member lets you enjoy exclusive member privileges, earn reward points, and track your orders with ease. Please refer to Account Registration for details.

Are the items available online and in stores the same?

Items sold online may be online exclusive. Take this opportunity and order online at once.

Why do the unit prices differ for the same design?

Prices may vary for the same design because of different production dates and thus the cost of materials. Moreover, prices are subject to the shape of the diamond and its 4Cs (Colour, Clarity, Cut, and Carat).

If I could not find any desired item online, could you help me search or make recommendations?

We are pleased to help our customer to look for relative items. Please contact our online customer service officer or send the details via WhatsApp to (852) 3001 8881. To provide a prompt response, please state the specifics of your preferred items, including but not limited to:

✓ Style (e.g., pendants, earrings, bracelets)
✓ Material (e.g., gold, diamond, gemstone, 18K gold, 950 platinum, etc.)
✓ Price

We will launch the item as soon as possible for your purchase upon your confirmation.

Is customer-supplied order available?

Currently, the website does not support customer-supplied orders.

Can I place the order by email or over the phone?

Chow Tai Fook e-Shop only supports online orders at the moment. Email and telephone are contacts of our customer service officers.

How can I choose a suitable ring size?

You can measure the ring size through the size guide here.

Is delivery free for Chow Tai Fook e-shop orders?

There is no extra charge (freight charge or service charge etc.) for Hong Kong local delivery and in-store collection service. For overseas delivery, you are responsible for the shipping and insurance charges. Please refer to Overseas Delivery for more details.

Can the recipient address or the pick-up branch be changed once the order has been confirmed?

If the information on the collection has to be amended, please contact the customer service officer of the website as soon as possible for our re-arrangement. (If packaging and delivery are in process, any amendment will not be available.)

Can I select and send the item directly as a gift to the recipient?

If you hope to send the item directly to the recipient as a gift, select "Delivery Service" when filling in an order. Provide the name, address, and contact no. of the recipient. You may also select our free gift message card to express your best wishes. We will delicately wrap your gift and deliver it to the recipient together with the message card once you have confirmed the order and settled the payment. You will also receive a "Delivery Note" as well so as to remind the gift recipient to make delivery arrangements.

How long will my order be kept in store?

Your order will be kept for 30 working days after it arrived the store.

How do I trace my order and its delivery status?

You can login to your member account and check the order and delivery status in "My Orders".

Why do I fail to complete the transaction even after filling in the credit card information?

Online transaction services for some credit cards may require activation. Please contact the concerned card centre.

Do you accept cash gift vouchers/coupons from Chow Tai Fook stores? Are CTF Jewellery Club redemptions available?

Cash gift voucher/ coupon from Chow Tai Fook stores or payment in form of Jewellery Club redemptions is not applicable to Chow Tai Fook e-Shop.

Can I choose cash on delivery?

Chow Tai Fook e-Shop does not accept cash on delivery at the moment. All items shall be delivered after payments have been settled.

Can I modify or cancel an order?

If you need to modify or cancel an order, please feel free to contact us through WhatsApp at (852) 30018881.

If I fail to get the confirmation email after I have successfully confirmed the order, what can I do?

Please check the spam or junk box of the registered email account. To avoid the reoccurrence of similar situations, you could save order@e.chowtaifook.com into your contact list or set our email address on the white list.

Can I request a refund or an exchange if I am not satisfied with the item purchased at Chow Tai Fook e-Shop?

All items purchased at the Chow Tai Fook e-Shop cannot be refunded or exchanged. Nevertheless, you enjoy the 5-day return guarantee. For details of refund or return services at branches, please contact staff members at any one of Chow Tai Fook branches for enquiries.

Can I send the item by mail for alteration or repair?

The website does not provide such services at the moment. Alteration and repair may involve the replacement of jewellery findings and other complicated procedures. In addition, some items may be different from their original appearance after alteration. It is necessary to have experienced craftsmen carry out professional inspections beforehand. Please bring along the item and its sales receipt to one of the Chow Tai Fook branches for enquiries.

If I find room for improvement in any aspect of the website or encounter any difficulty in use, what can I do?

Chow Tai Fook e-Shop is committed to providing an accessible website to the widest possible audience. Please feel free to contact us through WhatsApp at (852) 3018 8001.

How to register as a member of the Chow Tai Fook Membership Programme?

You can register as a CTF "Friends" member through complimentary registration on our official website, the CTF Club mobile app or in person at any Chow Tai Fook store in Hong Kong or Macao (excluding Main Street, U.S.A., Hong Kong Disneyland Branch and Castle Of Magical Dreams, Hong Kong Disneyland Branch).

How to log in?

Click "Login" at the top of the homepage, enter your email address or mobile number, then enter your password or receive a one-time password (OTP) to log in to your account.

What is “CTF Points” ?

Members can use CTF Points when purchasing designated products. Each CTF Point is worth HK$0.02, which means that 50 CTF Points equals HK$1 in redemption value.

How to earn "CTF Points"?

CTF Points can be earned through purchasing designated products at Chow Tai Fook stores in Hong Kong or Macao upon presenting a valid CTF Club membership card. For details, please refer to the Chow Tai Fook Membership Programme Terms and Conditions.

What is “Paying with CTF Points”?

“Paying with CTF Points” means that members can use the CTF Points in their account when purchasing designated products at Chow Tai Fook stores in Hong Kong or Macao. For details, please refer to the Chow Tai Fook Membership Programme Terms and Conditions.

How to become a “Verified Member” using my mobile phone number?

  1. Log into your account via the Chow Tai Fook Membership Programme mobile application or website.
  2. When an unverified member logs in, a pop-up appears to ask for verification. Click “Verify Your Identity”.
  3. Enter your mobile phone number and click “Send Verification Code”.
  4. A 6-digit verification code is sent to your mobile phone number via an SMS.
  5. The code is valid for only 5 minutes. Click “Resend” if it is expired.
  6. Enter the verification code. Click “Submit”.
  7. Once successfully verified, your mobile phone number is bound with the account and it cannot be changed.
     

How to become a “Verified Member” using my email?

  1. Log into your account via the Chow Tai Fook Membership Programme mobile application or website.
  2. When an unverified member logs in, a pop-up appears to ask for verification. Click “Verify Your Identity”.
  3. Enter your registered email and click “Send Verification Code”.
  4. A 6-digit verification code is sent to your mailbox via email.
  5. The code is valid for only 15 minutes. Click “Resend” if it is expired.
  6. Enter the verification code. Click “Submit”.
  7. Once successfully verified, your email is bound with the account. If you want to update your email, please go to the My Profile page.

How to check the expiry date of my membership?

  1. Log into your account via the Chow Tai Fook Membership Programme mobile application or website.
  2. Go to “Profile” page. The expiry date of your membership is shown on the membership card, under your membership number.

How to check the expiry date of my CTF Points?

  1. Log into your account via the Chow Tai Fook Membership Programme mobile application or website.
  2. Go to “Profile” page and you can view your CTF Points statement.
  3. The expiry dates of all your CTF Points will be listed in descending order.

How long does it take to reflect my newly earned CTF Points in my account?

The newly earned CTF Points will be reflected within 24 hours of the purchase.

What to do if I have forgotten my password?

Members can log in to "Chow Tai Fook Membership Program" mobile app or website by receiving a "One-Time-Password (OTP)"

  1. On the login page, click on "Sign in with One-Time-Password (OTP)"
  2. Enter your verified mobile phone number or email address, and click on "Send code."
  3. The system will send an OTP code to the registered mobile phone number or email address of the member. The OTP code sent via SMS is valid for 5 minutes, and the verification code sent via email is valid for 15 minutes.
  4. After entering the OTP code, the member will be able to log in to account.

How to update/change my personal information?

Members may update profile information via below methods:
i) completing the “Member Information Update Form” in person at any Chow Tai Fook store in Hong Kong or Macao (excluding the Hong Kong Disneyland and Hong Kong Disneyland Castle stores) and returning the completed form to any Chow Tai Fook Store; or
ii) updating the information on the “My Account” page of the Website or the App.

What to do if my account is hacked or taken over by an unauthorized party?

Please immediately contact the Chow Tai Fook Club at +852 2138 3399 or via ctfclub@chowtaifook.com. Our service hours are from 9am to 6pm, Monday to Friday (excluding public holidays).

Do I have to register an account on Chow Tai Fook e-Shop before purchasing?

No. We now support guest checkout, allowing you to complete your purchase without creating an account. However, registering as a Chow Tai Fook member lets you enjoy exclusive member privileges, earn reward points, and track your orders with ease. Please refer to Account Registration for details.

Are the items available online and in stores the same?

Items sold online may be online exclusive. Take this opportunity and order online at once.

Why do the unit prices differ for the same design?

Prices may vary for the same design because of different production dates and thus the cost of materials. Moreover, prices are subject to the shape of the diamond and its 4Cs (Colour, Clarity, Cut, and Carat).

If I could not find any desired item online, could you help me search or make recommendations?

We are pleased to help our customer to look for relative items. Please contact our online customer service officer or send the details via WhatsApp to (852) 3001 8881. To provide a prompt response, please state the specifics of your preferred items, including but not limited to:

✓ Style (e.g., pendants, earrings, bracelets)
✓ Material (e.g., gold, diamond, gemstone, 18K gold, 950 platinum, etc.)
✓ Price

We will launch the item as soon as possible for your purchase upon your confirmation.

Is customer-supplied order available?

Currently, the website does not support customer-supplied orders.

Can I place the order by email or over the phone?

Chow Tai Fook e-Shop only supports online orders at the moment. Email and telephone are contacts of our customer service officers.

How can I choose a suitable ring size?

You can measure the ring size through the size guide here.

Is delivery free for Chow Tai Fook e-shop orders?

There is no extra charge (freight charge or service charge etc.) for Hong Kong local delivery and in-store collection service. For overseas delivery, you are responsible for the shipping and insurance charges. Please refer to Overseas Delivery for more details.

Can the recipient address or the pick-up branch be changed once the order has been confirmed?

If the information on the collection has to be amended, please contact the customer service officer of the website as soon as possible for our re-arrangement. (If packaging and delivery are in process, any amendment will not be available.)

Can I select and send the item directly as a gift to the recipient?

If you hope to send the item directly to the recipient as a gift, select "Delivery Service" when filling in an order. Provide the name, address, and contact no. of the recipient. You may also select our free gift message card to express your best wishes. We will delicately wrap your gift and deliver it to the recipient together with the message card once you have confirmed the order and settled the payment. You will also receive a "Delivery Note" as well so as to remind the gift recipient to make delivery arrangements.

How long will my order be kept in store?

Your order will be kept for 30 working days after it arrived the store.

How do I trace my order and its delivery status?

You can login to your member account and check the order and delivery status in "My Orders".

Why do I fail to complete the transaction even after filling in the credit card information?

Online transaction services for some credit cards may require activation. Please contact the concerned card centre.

Do you accept cash gift vouchers/coupons from Chow Tai Fook stores? Are CTF Jewellery Club redemptions available?

Cash gift voucher/ coupon from Chow Tai Fook stores or payment in form of Jewellery Club redemptions is not applicable to Chow Tai Fook e-Shop.

Can I choose cash on delivery?

Chow Tai Fook e-Shop does not accept cash on delivery at the moment. All items shall be delivered after payments have been settled.

Can I modify or cancel an order?

If you need to modify or cancel an order, please feel free to contact us through WhatsApp at (852) 3001 8881.

If I fail to get the confirmation email after I have successfully confirmed the order, what can I do?

Please check the spam or junk box of the registered email account. To avoid the reoccurrence of similar situations, you could save order@e.chowtaifook.com into your contact list or set our email address on the white list.

Can I request a refund or an exchange if I am not satisfied with the item purchased at Chow Tai Fook e-Shop?

All items purchased at the Chow Tai Fook e-Shop cannot be refunded or exchanged. Nevertheless, you enjoy the 5-day return guarantee. For details of refund or return services at branches, please contact staff members at any one of Chow Tai Fook branches for enquiries.

Can I send the item by mail for alteration or repair?

The website does not provide such services at the moment. Alteration and repair may involve the replacement of jewellery findings and other complicated procedures. In addition, some items may be different from their original appearance after alteration. It is necessary to have experienced craftsmen carry out professional inspections beforehand. Please bring along the item and its sales receipt to one of the Chow Tai Fook branches for enquiries.

If I find room for improvement in any aspect of the website or encounter any difficulty in use, what can I do?

Chow Tai Fook e-Shop is committed to providing an accessible website to the widest possible audience. Please feel free to contact us through WhatsApp at (852) 3018 8001.

How to register as a member of the Chow Tai Fook Membership Programme?

You can register as a CTF "Friends" member through complimentary registration on our official website, the CTF Club mobile app or in person at any Chow Tai Fook store in Hong Kong or Macao (excluding Main Street, U.S.A., Hong Kong Disneyland Branch and Castle Of Magical Dreams, Hong Kong Disneyland Branch).

How to log in?

Click "Login" at the top of the homepage, enter your email address or mobile number, then enter your password or receive a one-time password (OTP) to log in to your account.

What is “CTF Points” ?

Members can use CTF Points when purchasing designated products. Each CTF Point is worth HK$0.02, which means that 50 CTF Points equals HK$1 in redemption value.

How to earn "CTF Points" ?

CTF Points can be earned through purchasing designated products at Chow Tai Fook stores in Hong Kong or Macao upon presenting a valid CTF Club membership card. For details, please refer to the Chow Tai Fook Membership Programme Terms and Conditions.

What is “Paying with Reward Bonus Points” ?

“Paying with CTF Points” means that members can use the CTF Points in their account when purchasing designated products at Chow Tai Fook stores in Hong Kong or Macao. For details, please refer to the Chow Tai Fook Membership Programme Terms and Conditions.

How to become a “Verified Member” using my mobile phone number?

  1. Log into your account via the Chow Tai Fook Membership Programme mobile application or website.
  2. When an unverified member logs in, a pop-up appears to ask for verification. Click “Verify Your Identity”.
  3. Enter your mobile phone number and click “Send Verification Code”.
  4. A 6-digit verification code is sent to your mobile phone number via an SMS.
  5. The code is valid for only 5 minutes. Click “Resend” if it is expired.
  6. Enter the verification code. Click “Submit”.
  7. Once successfully verified, your mobile phone number is bound with the account and it cannot be changed.

How to become a “Verified Member” using my email?

  1. Log into your account via the Chow Tai Fook Membership Programme mobile application or website.
  2. When an unverified member logs in, a pop-up appears to ask for verification. 
  3. Click “Verify Your Identity”.Enter your registered email and click “Send Verification Code”.
  4. A 6-digit verification code is sent to your mailbox via email.
  5. The code is valid for only 15 minutes. Click “Resend” if it is expired.
  6. Enter the verification code. Click “Submit”.
  7. Once successfully verified, your email is bound with the account. If you want to update your email, please go to the My Profile page.

How to check the expiry date of my membership?

1.Log into your account via the Chow Tai Fook Membership Programme mobile application or website.
2.Go to “Profile” page. The expiry date of your membership is shown on the membership card, under your membership number.

How to check the expiry date of my CTF Points?

  1. Log into your account via the Chow Tai Fook Membership Programme mobile application or website.
  2. Go to “Profile” page and you can view your CTF Points statement.
  3. The expiry dates of all your CTF Points will be listed in descending order.

How long does it take to reflect my newly earned CTF Points in my account?

The newly earned CTF Points will be reflected within 24 hours of the purchase.

What to do if I have forgotten my password?

Members can log in to "Chow Tai Fook Membership Program" mobile app or website by receiving a "One-Time-Password (OTP)"

  1. On the login page, click on "Sign in with One-Time-Password (OTP)"
  2. Enter your verified mobile phone number or email address, and click on "Send code."
  3. The system will send an OTP code to the registered mobile phone number or email address of the member. The OTP code sent via SMS is valid for 5 minutes, and the verification code sent via email is valid for 15 minutes.
  4. After entering the OTP code, the member will be able to log in to account.

How to update/change my personal information?

Members may update profile information via below methods:
i) completing the “Member Information Update Form” in person at any Chow Tai Fook store in Hong Kong or Macao (excluding the Hong Kong Disneyland and Hong Kong Disneyland Castle stores) and returning the completed form to any Chow Tai Fook Store; or
ii) updating the information on the “My Account” page of the Website or the App.

What to do if my account is hacked or taken over by an unauthorized party?

Please immediately contact the Chow Tai Fook Club at +852 2138 3399 or via ctfclub@chowtaifook.com. Our service hours are from 9am to 6pm, Monday to Friday (excluding public holidays).

How to purchase gift cards? In what value are gift cards sold?

You can purchase fixed value and customised value of Hong Kong currency gift cards at Chow Tai Fook eShop or at all Chow Tai Fook branches in Hong Kong (excluding Sogo Hong Kong Co. Ltd., Castle Of Magical Dreams, Hong Kong Disneyland Branch and Main Street, U.S.A., Hong Kong Disneyland Branch).

If customers purchase the gift cards at Chow Tai Fook eShop, they can choose to collect the gift cards by mail or pick up at the Chow Tai Fook branches.

Where can gift cards be used?

Gift cards are currently only applicable in Hong Kong region. Customers can use the gift cards by presenting the original gift cards at all Chow Tai Fook branches in Hong Kong (excluding Sogo Hong Kong Co. Ltd., Castle Of Magical Dreams, Hong Kong Disneyland Branch and Main Street, U.S.A., Hong Kong Disneyland Branch).

Is there an expiration date for gift cards?

The gift card is valid within 3 years from the date of purchase and will be invalid after expiration.

Do I need to use up the entire value of the gift card at once?

The gift card can be used multiple times and you can use part of the value of the gift card each time and the unused balance will be retained in the card within the validity period of the gift card.

If my gift card is damaged, defaced or lost, can I get a replacement gift card?

Gift cards are not replaceable. If a gift card is damaged, defaced, lost or stolen, it will be deemed invalid, and no replacement card will be issued.

Can I add values to gift cards?

There is currently no value-added service provided for a purchased gift card. If the value of the gift card is insufficient, customers can make up the difference by using cash or electronic payment methods when purchasing products.

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