Celebrating the Grand Opening of the New Image Store in Shanghai

We are thrilled to announce the grand opening of Chow Tai Fook Jewellery’s new image store in Shanghai today!
The five-storey new image store at 550 Nanjing East Road showcases the brand’s iconic “Chow Tai Fook Timeless Red”. Each floor
features a unique theme, offering an innovative retail experience within an exquisitely designed space.

Part 1 of

The First Floor

Presents CTFJ's classic fashion jewellery and IP collections while
providing a personalised jewellery shopping experience

Part 1 of

The Second Floor

Continues the vibe of the first floor, warm wood elements are
added to this floor featuring female jewellery products, creating
a unique and elegant charm.

Store Location

Part 1 of

The Third Floor

The Group’s exquisite gold craftsmanship is presented in a narrative layout. The space is decorated with the Chinese motif of “Blessing” (福) pattern, with traditional elements and modern design complementing each other.

Store Location

Part 1 of

The Fourth Floor

Equipped with two VIP rooms, this space is created for Hearts On Fire and High Jewellery. The décor is dominated by deep black and elegant light gold, creating an immersive experience for customers.

Store Location

Part 1 of

The Fifth Floor

Provides product repair services and a special CTF for YOU area, supporting innovative jewellery shopping experiences such as interactive displays of
jewellery craftsmanship and private customisation.