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[Awards] Chow Tai Fook Won Disney’s Best Product Design and Marketing Awards

Limited-edition Winnie the Pooh gold diamond pendant Set

Small-sized 18K gold Winnie the Pooh Pendant

Disney's Best Product Design 2012 (left) Best Marketing Award 2011(right)

Launches Masterfully Crafted Limited-edition Winnie the Pooh Gold Diamond Pendants and Standard-edition 18K gold Pendants


Chow Tai Fook, winner of multiple industry awards and widely recognised by consumers worldwide for its designs and craftsmanship, last year introduced a Winnie the Pooh Collection of accessories and figurines.  Awarded by the Disney Consumer Products, the wildly popular collection won industry-wide recognition, including Disney's Best Product Design 2012 and Best Marketing Award 2011. This year, Chow Tai Fook is once again showcasing its superb craftsmanship and boundless creativity by introducing a new limited-edition Winnie the Pooh gold diamond pendant set. Only 10 sets are available in China, including the five sets in Hong Kong and Macau, making them highly collectible. To cater to the needs of different consumers, Chow Tai Fook is also introducing a standard-edition pendant made with 18K gold, enabling more Winnie the Pooh fans to take home their favourite character.


Limited-edition pendant features nearly thousand gold diamonds

With only five sets available in Hong Kong and Macau, each limited-edition Chow Tai Fook gold diamond Winnie the Pooh pendant is engraved with “Limited Edition” and a unique serial number on its back. Sporting a vivacious appearance, the new gold diamond pendant perfectly combines Winnie the Pooh's lovable iconic design and hip elements in costume jewelleries. Nearly 1,000 pieces of meticulously selected and consistently coloured precious gold diamonds and rubies are set through micro-inlay technology over the entire pendant, the design of which includes articulated limbs. Since only the best materials have been used to create the pendant, it dazzles the eyes from every angle. Inspired by the character's many looks and forest adventures, Chow Tai Fook's Winnie the Pooh gold diamond pendant is designed to be paired with five tiny accessories made of various types of coloured gold, including a small flower, a pinwheel, a lollipop, a balloon, and a tiny bee. In addition to the five accessories, each limited-edition set comes with an 18K gold necklace featuring the chubby face of Winnie the Pooh, vividly bringing to life the world of Winnie the Pooh through a creative design. Completing this limited-edition collection are a certificate and a special gift box, further adding to its exclusivity.


18K gold Winnie the Pooh pendants combine style and craftsmanship

Reflecting Winnie the Pooh's diverse appearances, Chow Tai Fook is also introducing a small-sized 18K gold pendant. The design process took half a year and included meticulous testing by professional experts to ensure the smooth movement of the limbs. The superb craftsmanship involved makes the pendant truly a work of art. Every 18K gold pendant is masterfully polished to give Winnie the Pooh's honey-coloured complexion an exceptional glow. Exuding a vivacity that is at once trendy and elegant, both standard-edition pendants will be sought after by Winnie the Pooh fans for gifting or personal collection.


The limited-edition Winnie the Pooh gold diamond pendant set is now available at five* selected Chow Tai Fook stores in Hong Kong and Macau; whereas the 18K gold pendant is also available at 25 selected Chow Tai Fook stores in Hong Kong and Macau. For more details, please call Chow Tai Fook's customer service hotline at (852) 2526 8649 or visit


* The five selected Chow Tai Fook stores:

1) 2nd Central Branch

   44-46 Queen's Road, Central, Hong Kong

2) 6th Causeway Bay Branch

   Shop No.G01, G/F, Laforet Excelsior Plaza, 24-26 East Point Road, Causeway Bay, Hong Kong

3) 7th Tsim Sha Tsui Branch

   Shop G06, K11, 18 Hanoi Road, Tsim Sha Tsui, Kowloon, Hong Kong

4) 2nd Mong Kok Branch

   625-629 Nathan Road, Mong Kok, Kowloon, Hong Kong

5) 6th Macau Branch

   Shop No.1-3, Ground Floor, L'arc HOTELotel Macau, Av. Sir Anders L., Macau

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