News | Chow Tai Fook Jewellery

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Celebrating the Grand Opening of the New Image Store in Shanghai

2025-05-15

We are thrilled to announce the grand opening of Chow Tai Fook Jewellery’s new image store in Shanghai today! The five-storey new image store at 550 Nanjing East Road showcases the brand’s iconic “Chow Tai Fook Timeless Red”.
Each floor features a unique theme, offering an innovative retail experience within an exquisitely designed space.

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The Season to Sparkle Embrace the Magic of Eternal Christmaswith Chow Tai Fook’s Festive Jewellery

2024-11-11

As the celebratory time soon arrives at the dazzling city, the night sky seems to shimmer with love, and every corner in the city is infused with sweet anticipation. Since 1929, Chow Tai Fook has celebrated love and inspired life’s limitless possibilities. The combination of the iconic red gift box and a warm golden glow portrays the dreamy spectacle, praising the eternal legend of this city. The exquisite Chinese craftsmanship and the joyful melodies – Chow Tai Fook invites you to discover the cherished memories and timeless tales of the season.

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The Season to Sparkle Embrace the Magic of Eternal Christmas with Chow Tai Fook’s Festive Jewellery

2024-10-25

As the celebratory time soon arrives at the dazzling city, the night sky seems to shimmer with love, and every corner in the city is infused with sweet anticipation. Since 1929, Chow Tai Fook has celebrated love and inspired life’s limitless possibilities. The combination of the iconic red gift box and a warm golden glow portrays the dreamy spectacle, praising the eternal legend of this city. The exquisite Chinese craftsmanship and the joyful melodies – Chow Tai Fook invites you to discover the cherished memories and timeless tales of the season.

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The Union of Two Souls, Destined For Love Composing a Timeless Love Story with Chow Tai Fook “Bond To Love” Collection

2024-10-25

In every precious love story, two souls come together, embodying the care and countless blessings from their elders and celebrating the rich tradition behind their union. Chow Tai Fook’s “Bond To Love” Collection intertwines these love stories through exquisite jewellery and masterful gold craftsmanship, with each piece serving as a testament to the promises made between two hearts.

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Chow Tai Fook Collaborates with MCM to Redefine Luxury Fashion in Jewellery

2024-10-22

Chow Tai Fook, China’s leading jeweller is proud to announce an exciting collaboration with renowned international luxury brand MCM, known for its global vision dedicated to cultural inclusion and diversity. This partnership marks Chow Tai Fook’s first-ever collaboration with an international brand and a groundbreaking combination of traditional jewellery craftsmanship and modern fashion. Together, Chow Tai Fook and MCM aim to explore fresh, modern jewellery aesthetics, bringing a diverse, cutting-edge style to the forefront.

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Chow Tai Fook Launches the CTF Bond Collection

2024-09-23

Chow Tai Fook Jewellery Group, the leading Chinese Jeweller, unveiled today an exciting brand transformation journey, which includes the reimagination of the brand’s identity and the debut of its latest jewellery collection: Chow Tai Fook's Rouge Collection. The Rouge Collection was conceptualised and launched in celebration of the Group’s 95th anniversary.

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Chow Tai Fook x The Palace Museum: Celebrate the Enduring Beauty of Chinese Culture with an Exquisite Jewellery Collection

2024-08-20

Chow Tai Fook Jewellery (Chow Tai Fook), the leading Chinese Jeweller, today announced the debut of the ‘Chow Tai Fook Palace Museum Collection’. The Collection represents a shared vision to preserve and showcase the beauty of Chinese culture and traditions to the world, featuring mesmerising gold jewellery designs inspired by the Palace Museum’s treasured pieces under the strategic partnership of Chow Tai Fook and The Palace Museum.

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Chow Tai Fook Celebrates 95th Anniversary with the Launch of the Rouge Collection

2024-04-18

Chow Tai Fook Jewellery Group, the leading Chinese Jeweller, unveiled today an exciting brand transformation journey, which includes the reimagination of the brand’s identity and the debut of its latest jewellery collection: Chow Tai Fook's Rouge Collection. The Rouge Collection was conceptualised and launched in celebration of the Group’s 95th anniversary.

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Embark on a Journey Beyond Time with Chow Tai Fook

2024-01-29

A symbol of wisdom and fortune, the golden dragon is ready to take flight and spread the joy. Chow Tai Fook also honours this legendary creature with shimmering pure gold jewellery and ornaments that glorify a year of good luck and prosperity.

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Chow Tai Fook Presents “Dragon of Fortune” Pure Gold Jewellery Celebrating the Year of the Dragon

2024-01-22

A symbol of wisdom and fortune, the golden dragon is ready to take flight and spread the joy. Chow Tai Fook also honours this legendary creature with shimmering pure gold jewellery and ornaments that glorify a year of good luck and prosperity.

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