Chow Tai Fook proudly launched its new diamond brand T MARK. This initiative revolutionizes the century-old diamond authentication with the pioneering 4Ts concept. Each T MARK diamond is inscribed with a “T MARK” making by our patented technology. The marking, essentially a set of unique serial numbers, traces the journey of each stone from sourcing to production, and representing a trustworthy promise of sincerity, faith and belief. Today, Chow Tai Fook officially launched the new diamond brand at the “T MARK • To Tell The Truth Journey” press conference held at Ocean Terminal Main Concourse, Harbour City in Tsim Sha Tsui. From 10 to 16 August, the namesake exhibition will lead visitors to experience the amazing journey of T MARK diamonds through innovative technologies and invite them to compose each diamond's life journey.
While the international 4Cs standard (Color, Clarity, Cut and Carat) measure the superficial beauty of a diamond, the 4Ts concept reveals its mesmerizing inner beauty. A new perspective as innovative as 4C, it further defines beauty within diamond. The revolutionary 4Ts concept (Traceable, Transparent, Truthful and Thoughtful) traces the extraordinary life journey and origin of a diamond, from sourcing to production, and tell the inspiring story behind each scintillating stone.
To Tell The Truth
Traceable: Using its self-developed, patented nano-inscription technology, Chow Tai Fook places a set of very tiny serial numbers with “T” mark ever on each stone to ensure its uniqueness. From the moment it is sourced, each T MARK diamond is inscribed with a traceable code that records the important details, such as the cutting, polishing, marking, authentication and setting processes. Every step of the journey is archived like chapters of a book offering the owners a clear picture of the incredible story of the diamond.
Transparent: T MARK let the owners see far deeper into the virtues of the diamond. The fully disclosed information not only directly indicates the provenance and history of each diamond, but also adds value to the stone as every piece of information is accessible.
Truthful: T MARK is a direct and irrefutable testimony to the credibility and integrity of each diamond. The unique code and “T” mark in the centre of the table serve as a complete record of each stone to eliminate any fraudulence. The marking is just 5nm in thickness, equivalent to 1/20,000 of the thickness of fingerprint, and can only be seen with a special 150X microscope, which also won the Red Dot Design Award in Germany.
Thoughtful: From sourcing, production, setting to sale, all T MARK diamonds are conflict free and fully comply with the Kimberley Process to prevent conflict diamonds, illegal exploitation and unfair trade. Delivering on Chow Tai Fook’s promise of sincerity, faith and belief, the discreet T MARK will give customers absolute confidence and honour the authenticity of each diamond, while serving as a lifetime warranty.
Carrying on the Diamond Story with Precious Moments
Special experiences and memories grace a diamond with a more meaningful glow. While a T MARK diamond unfolds its story in front of your eyes truthfully, it will also play an important role in your life story. As it marks every memorable moment you share with your loved ones such as dating, proposal and every anniversary, you can embark the odyssey with T MARK diamond for an everlasting commitment of love.
T MARK “Touch” Collection
Inspired by the gentle touch that connects people, Chow Tai Fook joins hands with an Italian jewellery designer to present the “Touch” Collection inspired by French sculptor Rodin’s The Cathedral. Resembling the elegant silhouette of interlocking fingers, the poetic collection subtly captures the indescribable passion and promise between lovers with the eternal radiance of T MARK diamonds.
“Touch” Collection 18K White Gold Diamond Earrings
“Diamond In”: The T MARK diamond cradled between two hands portrays the romantic encounter between two people who are meant for each other and the ignition of love.
Price: Approx. HK$312,000 and up
Model no.: 39253
Commercial pieces are also available for selection which main stone is from 0.15ct and up; please enquire with in-store staff.
“Touch” Collection 18K White Gold Diamond Ring
“Diamond Out”: The crowning T MARK diamond symbolizes the love that can overcome all barriers and lay the strong foundation of a lasting relationship, strengthening the lifelong promise with the sense of security.
Price: Approx. HK$370,000 and up
Model no.: 39249
Commercial pieces are also available for selection which main stone is from 0.40ct and up; please enquire with in-store staff.
“Touch” Collection 18K White Gold Diamond Necklace
“Diamond In & Out”: The T MARK diamonds adorning both arms highlight the growth of love as time goes by and symbolize the harmonious union of two families.
Price: Approx. HK$3,350,000 and up
Model no.: 39265
T MARK Collection: https://goo.gl/TdF4gT
“T MARK • To Tell The Truth Journey” Exhibition
From 10 to 16 August 2017, Chow Tai Fook presents“T MARK • To Tell The Truth Journey” Exhibition at Ocean Terminal Main Concourse, Harbour City in Tsim Sha Tsui. Visitors can experience the journey of T MARK diamonds through interactive digital technologies. The “Projection Zone” will explain the 4Ts concept with a giant hologram, while the “Interactive Diamond Production Experience Zone” will allow visitors to explore the production of T MARK diamonds, from mining, cutting, polishing to setting, via smartphones and digital devices, and create their own T MARK diamonds for their loved ones. The “T MARK Diamond Marking Viewing Zone” will invite visitors to examine the smallest marking under the special 150X microscope. Finally, the “VR Experience Zone” will offer visitors an in-depth understanding of the diamond production process with the help of virtual reality technology. Upon completing the journey, visitors will also receive a limited-edition T MARK souvenir.
Visit the below web page to get a rough diamond now and bring it to our exhibition to experience T MARK journey: https://goo.gl/izkjht