The personal data collected in this Account Application Form may be used by Chow Tai Fook Jewellery Company Limited (“Chow Tai Fook”) to provide you with services related to Chow Tai Fook eshop and to administer and manage your account with us. Any reference in this Account Application Form to “we”, “us” and “our” is a reference to Chow Tai Fook. 

Your personal data may be used for the following purposes:
(a) to offer you with our products and services, including sending you marketing and promotional materials, event information and e-shopping items relating to our products and services;
(b) to conduct joint promotion events including notifying you of sales and marketing offers and sending you sales and marketing materials relating to the promotional offers or events of our affiliated, associated, related, subsidiary companies and/or companies under the common control of our ultimate holding company (“Group Companies”) and independent commercial entities (together with Group Companies, the “Business Partners”), which may be located outside Hong Kong, in relation to the following products, services and/or businesses:
  (i)     banking;
  (ii)    telecommunications;
  (iii)   beauty salons;
  (iv)    electronic goods;
  (v)     food & wine;
  (vi)    entertainment, including cinemas, theme parks and karaokes;
  (vii)   travel;
  (viii)  homeware;
  (ix)    sportswear and apparel;
  (x)     personal care;
  (xi)    books;
  (xii)   hotels;
  (xiii)  real estate;
  (xiv)   airlines;
  (xv)    flowers;
  (xvi)   fitness centres;
  (xvii)  shopping malls;
  (xviii) confectionery;
  (xix)   ferry services; and
  (xx)    casinos;
(c) to process your application for membership under any of our programmes and maintaining and managing your membership;
(d) to provide you with rewards, vouchers or services under any of our programmes;
(e) to handle and follow up with customer service calls, enquiries and complaints;
(f) to send you administrative notices and communications relevant to your use of our Website and to respond to your enquiry or request ;
(g) to perform research or statistical analysis in order to improve our goods and services  and for sales and marketing purposes;
(h) to verify your identity and your eligibility to participate in our programmes;
(i) to obtain statistics about users of our Website to analyse site usage in order to help its further development;
(j) to provide you with a log-in ID for our Website; and
(k) to make such disclosures as required by law.

Personal data marked with* on the Account Application Form are required in order for us to process and/or maintain your account. You do not have to provide this personal data to us, but if you choose not to, we will not be able to process your application.

We do not sell, rent or trade your personal data to or with third parties including our Business Partners. However, your personal data may be disclosed or transferred by us to the third parties described below:

i.third party suppliers of goods and services (whether in Hong Kong or abroad) engaged by us to assist with providing you our services (including marketing analysis and research, data entry, management of our customer database, distribution of our sales and marketing materials, products rewards, vouchers and customer service)；and
ii.competent court of law, law enforcement agencies and/or regulatory bodies for compliance with applicable laws and regulations and protection of our legal rights.

By signing and submitting this Account Application Form, you consent to our use of the personal data you have supplied for the purposes set out above.

Under the Personal Data (Privacy) Ordinance, as amended from time to time, you have the right to request access to, and to request correction of, your personal data held by us. If you wish to exercise this right and/or if you have any queries about the contents of this PICS and/or wish to unsubscribe from future mailings, please call our Hotline at (+852) 2138 3399 or email us at privacy@chowtaifook.com.