Products Related Functions

The Products related functions at Chow Tai Fook Jewellery represents the creative and operational core of our product offerings, serving as a crucial differentiator in the luxury market. Charged with the task of innovating and executing product lines that resonate with our clientele's evolving taste, we uphold Chow Tai Fook Jewellery's reputation for excellence. Our pillars work in a cohesive and integrated manner, ensuring that each piece of jewellery meets our high standards from initial concept to the final offering in our stores.

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Product Design

Product Design serves as the genesis of Chow Tai Fook Jewellery's exquisite creations. Our designers, comprised of artisans and trend forecasters, seamlessly blend creativity with market insights to develop designs that capture the brand's legacy while pushing the boundaries of modern luxury. They transform ideas into detailed designs, considering aesthetics, cultural relevance, and customer appeal. This team is the creative vision behind our collections, ensuring that every piece is both beautiful and unique.

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Product Development

Product Development acts as the bridge between imaginative design and tangible products. This function turns design concepts into prototypes, working closely with craftsmen, factories, and suppliers to ensure that each piece is manufacturable without compromising on design integrity. From overseeing technical specifications to materials sourcing, costings, and quality control, this team manages every aspect of the production process. They collaborate with Product Design to refine products and ensure that the final outcome meets our stringent standards for quality and craftsmanship.

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Product Supply &

Demand Forecast

The Supply & Demand Forecast team plays a vital role in predicting future product needs and aligning them with production capacities. By accurately forecasting demand, this team optimises inventory levels, minimises waste, and prevents stockouts or overproduction. They use historical data, market trends, and sales forecasts to inform purchasing decisions and production planning, ensuring that we can meet customer demand while maintaining efficient operations.

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Merchandise Management

Merchandise Management is key to aligning our product offerings with business strategies and customer preferences. This team oversees assortment planning, inventory control, pricing strategies, and product lifecycle management. They analyse sales data, monitor market trends, and work closely with both the Product Design and Product Development subfunctions to ensure that the merchandise mix meets consumer demand and contributes to the company's profitability. By effectively managing our product range, they ensure that the right products are available at the right time and at the right price points across all retail channels.