TUDOR Accelerates into Hong Kong with “TUDOR RETURNS TO MOTORSPORT” Pop-Up at K11 MUSEA

2025-06-27

TUDOR shifts into high gear as it celebrates its global partnership with the Visa Cash App Racing Bulls Formula One Team, unveiling the “TUDOR Returns to Motorsport” pop-up at K11 MUSEA. Open to the public from 27 June to 13 July 2025, this immersive experience combines the adrenaline-fueled world of motorsport with TUDOR’s innovative design, showcasing the brand’s highly anticipated 2025 watch collection.

The pop-up offers guests to try on the 2025 new watch collection, including the newly launched Black Bay Chronograph “Carbon 25”. A tribute to TUDOR’s relentless pursuit of mechanical performance. With only 2,025 pieces available, commemorates an important milestone in TUDOR’s motorsport partnership, featuring cutting edge design and engineering excellence.

Located at 2/F Gold Ball, K11 MUSEA, the pop-up promises an exhilarating blend of interactivity and storytelling. Guests are invited to step into the shoes of F1 mechanic with exclusive photo opportunity, test their reflexes with a reaction trainer light board and compete in a F1-themed arcade racing game. Delight in the TUDOR claw machine, unlocking their surprise gifts after completing the reaction trainer challenge.

Complementing the public pop-up, TUDOR will host a private watchmaking workshop on June 28, 29, and July 1 at the K11 MUSEA 8/F Nature Discovery Park. The workshop provides exclusive experience for clients to delve into the fine watchmaking and intricate mechanics behind TUDOR’s timepieces. Guests can book their appointment by email (enquiry@chowtaifook.com) or register in person at the 2/F Gold Ball pop-up.

This exclusive pop-up exhibition is presented in partnership with Chow Tai Fook, Hong Kong's jewellery and watch retailer. This collaboration reflects a shared commitment to excellence and a dedication to providing discerning watch enthusiasts with an unparalleled premium shopping experience.

Details of “TUDOR Returns to Motorsport” Pop-up

Date: 27th June – 13th July 2025 (Open to public)
Time: 11:00am to 8:30pm
Address: 2/F, 18 Salisbury Road, Tsim Sha Tsui, Kowloon

TUDOR IS “BORN TO DARE”

In 2017, TUDOR launched a new campaign with the “Born To Dare” signature. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals who have achieved the extraordinary on land, on ice, in the air and underwater, with a TUDOR watch on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles. It is testimony to TUDOR’s singular approach to watchmaking, which has made it what it is today. At the cutting edge of the watchmaking industry, its innovations are now essential benchmarks. The TUDOR “Born To Dare” spirit is supported throughout the world by first class ambassadors, whose achievements result directly from a daring approach to life.

ABOUT TUDOR

TUDOR is an award-winning Swiss-made watch brand, offering watches with refined aesthetics, proven reliability and unique value for money. The origins of TUDOR date back to 1926, when “The Tudor” was first registered as a brand on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more affordable price point. Because of their robustness and affordability, throughout their history TUDOR watches have been chosen by the boldest adventurers on land, underwater and on ice. Today, the TUDOR collection includes emblematic models such as Black Bay, Pelagos, 1926 and TUDOR Royal. Since 2015, TUDOR has also offered mechanical Manufacture Calibres with multiple functions and superior performance.