Chow Tai Fook launched a new collection, Rouge Collection on April 18th. In anticipation of this, we held an exclusive preview event at Tsim Sha Tsui 7th branch, held over two consecutive days on April 16th and 17th. This event provided a coveted opportunity for selected members and their friends to be among the first to appreciate these remarkable pieces. Introducing Rouge collection inspired by our iconic 福 motif to signify fortune and prosperity Transforming traditions into expressive lines and contemporary designs, this collection is a testament to our enduring legacy. Through this captivating preview event, the intention was to evoke a sense of fortune and blessings among the esteemed guests in attendance. On the event day, a delectable selection of food and beverages, all aligned with the Rouge theme, awaited the chosen members, creating an enjoyable atmosphere to immerse themselves in the elegance of the Chow Tai Fook Rouge collection. Furthermore, as an expression of gratitude for the continued support from all attendees, special Rouge candies were thoughtfully presented, symbolizing goodwill and appreciation.