The annual Double 11 Shopping Festival is not only the perfect time to grab your favourite items but also a golden opportunity to invest in jewellery. At Chow Tai Fook, you can find a wide range of jewellery, from classic platinum pieces to gold and pearl combinations, as well as minimalist everyday designs and playful collections. Whether you prefer trendy designs, timeless classics, or jewellery made from rare materials, you can enjoy multiple discounts.

This year, Chow Tai Fook's official websiteopens in a new tab is launching Double 11 sale, running from October 14, 2025, to November 16, 2025. During this period, selected items are available at discounts of up to 25% off, and there are exclusive gift-with-purchase deals* to ensure you can easily own the jewellery that matches your heart's desire. Take advantage of Chow Tai Fook's Double 11 discounts and gift promotions to own high-quality jewellery at a more affordable price and get ready to shine at all your year-end occasions!

*Terms and conditionopens in a new tab applied

A Christmas party is all about fun and interaction, without compromising on elegance. Pairing iconic Disney elements with elegant pearls can enhance the festive vibe. For instance, the "Disney Classics" collection features 18K/750 White-Rose Gold fresh water pearl earringsopens in a new tab. The vibrant gold tones contrast beautifully with the gentle luster of the pearls, effortlessly creating a delightful holiday vibe.

To add a touch of tenderness around your neckline, opt for the 18K/750 Rose Gold diamond necklaceopens in a new tab. The central diamond sparkles within its intricate frame, resembling a romantic galaxy captured around your neck. This piece not only enhances your radiant smile but also twinkles with the rhythm of the party music, injecting vitality into your overall look. Effortlessly become the centre of attention at any gathering.

During New Year gatherings, jewellery serves not only as an accessory but also as a carrier of heartfelt blessings and hopes for the coming year. The pure golden hue of gold has always symbolized wealth and prosperity. This exquisite 999 Gold ringopens in a new tab from the ROUGE collection intricately combines traditional auspicious patterns with modern minimalist silhouettes, signifying double blessings and continuous good fortune.

Additionally, the 18K/750 Yellow Gold cultured pearl necklaceopens in a new tab features lustrous and radiant pearls that symbolize completeness and harmony. As light dances around the neckline, it further accentuates the wearer's elegance, adding a touch of warmth and vitality to the New Year blessings.

The company annual dinner calls for a perfect balance of professionalism and style. A piece of understated luxury can transform your look, reflecting your sophisticated workplace persona. Take the Pt950 Platinum diamond ringopens in a new tab as an example. The pure white platinum perfectly complements the sparkling diamonds, accentuating the elegance of your hands while subtly showcasing your exceptional taste. Whether shaking hands or raising a glass, you can exude confidence and grace.

For a touch of charm on your wrist, the 18K/750 White Gold diamond braceletopens in a new tab is a stellar choice. Its delicate lily-of-the-valley design is both exquisite and lively, swaying gracefully with your movements. This piece not only adds a hint of softness and vitality to formal occasions but also allows you to radiate understated confidence and charm in any crowd.

It is advisable to browse the Chow Tai Fook official websiteopens in a new tab in advance, keep an eye on promotional information, and add your desired items to the shopping cart ahead of time. Plan your wish list and place your orders promptly during the event period. Pay attention to bundle offers and gift-with-purchase thresholds, and strategically combine different items to maximize your savings and bring home all your desired jewellery at the best prices.

Finally, whether you're adding a touch of charm for yourself or gifting a meaningful present to loved ones, we hope you find the perfect jewellery at Chow Tai Fook during the Double 11 Shopping Festival!

When selecting jewellery, the primary consideration should be the atmosphere of the occasion and the style of attire.

• For formal annual dinners or business banquets, it is recommended to opt for simple and elegant platinum or white gold pieces to highlight a professional image.
• For lively party, choose diamond or pearl designs with playful or festive elements to inject vibrancy into your look.
• For New Year or family gatherings, gold and pearls, symbolizing prosperity and warmth, are the best choices to resonate with the festive atmosphere.