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How to Choose Between Gold, 18K White Gold, and 18K Rose Gold?
A Complete Guide to Understanding Their Composition and Differences

When selecting jewelleryopens in a new tab, gold, 18K white gold, and 18K rose gold each possess unique charms, often making the decision challenging. By gaining insight into their composition, appearance, and ideal occasions for use, you can not only discover the jewellery that perfectly complements your personal style but also savor the exclusive elegance in your collection. This article will start by discussing the differences in the composition of these three metals, closely examine the characteristics and ideal wearing scenarios of each material, provide recommendations for classic Chow Tai Fook designs, and finally offer practical maintenance tips to ensure your jewellery remains dazzlingly radiant over time.

An in-depth analysis of the composition and characteristics of gold, 18K white gold, and 18K rose gold, highlighting their unique charms, suitable occasions, and Chow Tai Fook's jewellery recommendations.
The Differences in the Composition of 3 Metal Materials
Metal Material Main Components Characteristics Style
Gold (999 Pure Gold) 99.9% pure gold Soft texture, easy to
shape, naturally pure and shiny.
Suitable for
traditional designs and delicate craftsmanship.
18K White Gold 75% pure gold + 25% silver, nickel, or palladium Higher hardness,
wear-resistant, silver-white luster.
Modernity, suitable for daily wear.
18K Rose Gold 75% pure gold + copper and a small amount of other metals Higher hardness, warm
pink tone.
Romantic and warm,
favored by fashion enthusiasts.
Chow Tai Fook Classic Style Recommendations
Gold: Timeless Classic, Inheriting Value

Goldopens in a new tab has long been a symbol of wealth and auspiciousness. Whether it's a wedding, festival, or significant anniversary, gold is always present. 999 Pure Gold stands out with its remarkable purity and brilliance, capturing everyone's attention. Its malleable nature allows master craftsmen to carve exquisite patterns in the finest details. If you are drawn to a necklace that embodies both timeless elegance and collectible value, the 999 Gold necklaceopens in a new tab, with its superior craftsmanship and refined texture, radiates enduring sophistication and charm with every wear.

An exquisite cylindrical gold pendant necklace, blending traditional and modern designs.
An exquisite cylindrical gold pendant necklace, blending traditional and modern designs.
18K White Gold: Pure Resilient, Modern Elegance

As modern lifestyles increasingly favor simplicity and individuality, 18K white gold has emerged as the ideal choice for daily wear among urban dwellers, owing to its durability and resistance to oxidation. Its elegant silver-white tone pairs perfectly with various gemstones and complements all kinds of fashion styles effortlessly. A standout recommendation is the Frozen Collection - Snow Flake 18K/750 White Gold braceletopens in a new tab. With its exquisite snowflake motif and meticulous inlay craftsmanship, it gracefully highlights the wrist's contours, infusing everyday ensembles with a blend of elegance and romance.

The Frozen series 18K white gold bracelet, featuring snowflake and castle elements, exuding fairy-tale romance.
The Frozen series 18K white gold bracelet, featuring snowflake and castle elements, exuding fairy-tale romance.
18K Rose Gold: Graceful Elegance, Stylish Sophistication

18K rose gold exudes a warm pink hue, akin to the tender glow of dawn, enveloping the wearer in an aura of grace and individuality. It is an ideal gift for romantic occasions such as Valentine's Day or birthdays, it also serves to elevate the overall tone of everyday outfits. Whether it's a delicate bracelet or an elegant ring, the unique color of rose gold highlights the wearer's distinctive charm and refined taste. Chow Tai Fook's selected 18K/750 Rose Gold diamond bangleopens in a new tab features minimalist lines that outline a gentle aesthetic, complementing any skin tone with its subtle brilliance.

A minimalist rose gold bracelet with three diamonds, simple yet elegant.
A minimalist rose gold bracelet with three diamonds, simple yet elegant.
Tips for Everyday Jewellery Care

Regardless of the type of metal, proper care is essential to maintaining your jewellery's lasting brilliance.

  • Firstly, avoid direct contact with chemicals such as perfumes, cosmetics, and cleaning agents during daily wear, as these can cause the metal surface to lose its luster or show signs of oxidation.
  • For cleaning, it is recommended to gently wash with warm water and mild soap, then use a soft dry cloth to absorb moisture—avoid using overly hard fabrics or brushes to scrub.
  • After wearing, store each piece separately in padded jewellery boxes or velvet pouches to prevent scratches from contact, and periodically take your jewellery to a professional store for polishing and inspection, ensuring you always shine with confidence during significant moments.
By gaining a deeper understanding of and providing meticulous care for gold, 18K white gold, and 18K rose gold, you can discover the perfect masterpiece that aligns with your personal style in every Chow Tai Fook jewellery piece, enjoying the timeless brilliance and exclusive luxury we offer.

Frequently Asked Questions
How to choose the most suitable metal material for yourself?
When selecting a metal material, consider not only your skin tone and fashion style but also the occasions for daily use. If you prefer traditional styles and festive celebrations, the high-purity luster of gold showcases classic elegance and grandeur. For those seeking modern versatility, 18K white gold's durability and minimalist silver-white tone make it ideal for everyday wear. If you love romantic and gentle aesthetics, the pinkish hue of 18K rose gold perfectly highlights individuality and emotion.
Does rose gold jewellery fade? How to maintain its luster?
Since 18K rose gold contains copper, its color is relatively stable and not prone to fading. However, it is essential to avoid contact with strong acidic or alkaline chemicals and to keep it clean and dry to prevent surface oxidation. Regularly wiping with a soft cloth and professional polishing can help maintain the warm luster of rose gold over time.
What is the difference between 18K white gold and platinum?
18K white gold is an alloy made from gold and other metals, with a silver-white appearance achieved through plating. While it is harder than pure gold, it requires periodic replating to maintain its bright white finish. Platinum, on the other hand, contains 95% pure platinum and a small amount of other metals. It has a natural silver-white color, superior wear resistance, and is relatively more expensive. If you prefer a low-maintenance option that does not require replating, platinum is the better choice. However, if you want to balance quality and budget, 18K white gold is a wise option.

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