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Chow Tai Fook first-ever collaboration with Central Saint Martins (CSM) College of Art, Design and Performance, the world-leading London design school








Chow Tai Fook Showcases Winning Jewellery Designs by Central Saint Martins Students

 

Chow Tai Fook joined forces with Central Saint Martins (CSM) College of Art, Design and Performance, the world-leading London design school, to give CSM students an exclusive opportunity to have their designs turned into prestigious Chow Tai Fook fine jewelleries. Five of the thirteen winning designs exhibited at K11 Atrium, was opened to the public from 29 April to 4 May. 

 

Chow Tai Fook Nurtures Next Generation of International Jewellery Design Talent

As the Art Pioneer and Executive Director of Chow Tai Fook Jewellery Group, Mr. Adrian Cheng initiated the collaboration to tap into top design talent from the prestigious design school and offer the next generation of jewellery designs an opportunity to gain real-life design experience and insights into the Chinese jewellery market, of which Chow Tai Fook is a leading player. 

 

Winning Designs Showcase Exquisite Creativity, Materials and Craftsmanship

In crafting their concepts, the student took inspiration from Chow Tai Fook’s focus on Cambodia as the theme for a series of jewellery collections and marketing programmes for 2014. It includes “Reflections of Siem”, a high jewellery collection celebrating Cambodia’s unadulterated natural beauty and rich cultural heritage. All thirteen winning designs each comprises three pieces of fine jewellery. In addition to capturing different aspects of the essence of Cambodia, every item is made special by Chow Tai Fook’s superb materials and exquisite craftsmanship.

 

All thirteen winning jewellery sets will be displayed and available for purchase exclusively at Chow Tai Fook’s Central branch (39 Queen’s Road Central) from 30 May to 1 June.

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© 2021 Chow Tai Fook Jewellery Company Limited. All rights reserved.
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